CASE STUDY

“ECOEATS”

FOOD DELIVERY SERVICE

Background

‘EcoEats’ is a food delivery startup with a unique focus on sustainable, locally sourced, and eco-friendly cuisine. They sought the expertise of our digital marketing agency, ‘Digi Markyting,’ to establish an online presence, attract customers, and drive orders.

Challenges

  1. Limited Online Visibility: ‘EcoEats’ had just launched, lacking an online presence, and faced stiff competition in the food delivery industry.
  2. Brand Awareness: As a new player, ‘EcoEats’ needed to build brand awareness and communicate its commitment to sustainability.
  3. Customer Acquisition: The primary goal was to attract new customers and drive online orders through their website and mobile app.

Solution

‘Digi Markyting’ devised a holistic digital marketing strategy, combining WordPress website development with Google Ads, Facebook Ads, and Instagram Ads, to achieve remarkable results:

WordPress Website Development

User-Friendly Design

We created a responsive and user-friendly website with an emphasis on seamless navigation, quick order placement, and detailed product information.

Content Optimization

Engaging content, including blog posts about sustainable dining and local partnerships, positioned ‘EcoEats’ as an eco-conscious brand.

SEO Implementation

Our team optimized the website for search engines, improving organic visibility.

Google Ads Campaign

Keyword Research

Extensive keyword research identified high-value keywords related to sustainable food delivery.

Geo-Targeting

Targeted local ads to reach potential customers in specific areas.

Conversion Tracking

Implemented conversion tracking to measure order placements and customer sign-ups.

Facebook Ads

Audience Segmentation

We created segmented campaigns to target different demographics based on their interests, food preferences, and location.

Engaging Visuals

Eye-catching visuals and videos showcased ‘EcoEats’ commitment to sustainability and local sourcing.

A/B Testing

Conducted A/B testing to refine ad content and maximize ad performance.

Instagram Ads

Visual Storytelling

Instagram Ads were designed to tell the brand’s story through visually appealing posts and stories.

Influencer Partnerships

Collaborated with local influencers to promote ‘EcoEats’ as a sustainable dining option.

Interactivity

Encouraged user engagement through interactive content like polls and quizzes.

Results

After four months of the integrated digital marketing efforts:

Significant Website Traffic

The website experienced a 120% increase in traffic, driven by organic searches, Google Ads, and social media.

Increased Orders

Online orders grew by 65%, directly attributed to Google Ads and Facebook Ads campaigns.

Brand Awareness

‘EcoEats’ saw a 50% increase in social media followers, with an engaged community supporting the brand’s sustainable mission.

Sustainability Partnerships

The success of the campaign attracted partnerships with local farms and eco-conscious suppliers, further enhancing the brand’s mission.

Conclusion

Through a multifaceted approach of WordPress website development, Google Ads, Facebook Ads, and Instagram Ads,’Digi Markyting’ successfully propelled ‘EcoEats’ into the competitive food delivery industry. The case study highlights how a combination of strategic digital marketing efforts can result in increased brand visibility, customer acquisition, and brand success.